/ Definition- Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

In simple language- it is process of improving the position of your website for target keywords to generate more traffic, more visitors for your website in search engines such as Google, Yahoo, Bing, AOL etc.

What all is involved in SEO process

Website analysis and changes
Keyword research & finalization
On page optimization
Off page optimization
Link building
Content optimization
Social media optimization

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